Pubs, Hotels, Bars and Clubs provide the majority of performance opportunities for musicians. It is a tough market out there with people bombarded with a smorgasbord of choices when it comes to their “leisure” spend. Where to go, what to eat, how to get there, how safe is it, how much fun will I have, who will I hang with – these are the questions people ask themselves before choosing a place to go out.
Live Music is considered one of the ten marketing factors for a venue. Its value is in its ability to attract more people to buy a meal, have a few drinks, and spend some $ in the gaming room and party in the bars with friends. How do you create a fan and excite them enough to come and hang with you at your gigs each weekend? Why would they want to spend a night with you? How do you grow your fan base?
In today’s world, our phones are our conduit to the rest of the world. This is where we live now. So you need to be found and connected and engaged and talked about on platforms where people live their lives.
Set Up Your Platforms
Your first step is to set up your Social Media. Most of you will have a Facebook Page, but do you have other platforms set up? Do you have your accounts linked? Do you have a Social Media Strategy?
Over the next few months, as part of our ongoing commitment to building business in the Music Industry, Pushworth will run a Social Media Masterclass exclusively with you to assist you to get your Social Media in order.
So let’s get started:
Set up your Platforms.
Set up a Social Media Tracker in Excel (This will form the basis of your Strategy)